About the Book

Congratulations, You're a Salesman. Now Go Sell.

A no-fluff field guide for new and struggling B2B salespeople who need a practical framework — not another motivational speech.

Available July 2026

Congratulations, You're a Salesman. Now Go Sell. — book cover

A lot of companies hand a new salesperson a territory, a laptop, a phone, and a product catalog — and then expect results. Onboarding usually consists of training on product features and benefits with little or no discussion of the sales process. Coaching is inconsistent and sporadic, often from someone who has never had any formal sales training either. There is no roadmap for how the job actually works.

The result is predictable: new reps struggle, miss quota, and either quit or get fired. Not because they lacked talent or drive. Because nobody ever showed them how the whole job fits together.

This book fixes that. Congratulations, You're a Salesman. Now Go Sell. is a practical, no-fluff field guide written for new and struggling B2B salespeople — territory reps, industrial reps, technical reps, distribution reps, and anyone else who was handed a bag and told to go figure it out.

It covers the full arc of the sales job: how to think about your territory, how to prospect without burning out, how to run a real sales call, how to follow up without being annoying, how to handle objections and rejection, and how to build the kind of pipeline that actually closes.

Who This Book Is For

  • New B2B salespeople in their first 1–3 years
  • Struggling reps who were never properly onboarded
  • Territory, industrial, technical, and distribution reps
  • Sales managers who need a coaching framework for new hires
  • Anyone who was handed a territory and told to go figure it out

What You Will Learn

01

How to Think About Your Territory

Understand your accounts, prioritize your time, and build a plan that actually drives results.

02

How to Prospect Without Burning Out

A repeatable system for finding new business that doesn't rely on cold call volume alone.

03

How to Run a Real Sales Call

What to do before, during, and after every customer interaction to move deals forward.

04

How to Follow Up Without Being Annoying

The follow-up framework that keeps you top of mind without making customers avoid your calls.

05

How to Handle Objections and Rejection

Practical responses to the most common objections — and how to keep going when deals fall apart.

06

How to Build a Pipeline That Closes

The discipline and documentation habits that separate consistent performers from one-hit wonders.

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